Advertising integration
Snapchat Pixel on Shopify, made compliant
Snapchat's conversion pixel — used for Snapchat Ads attribution, common on Shopify D2C stores.
Why consent applies to Snapchat Pixel
Snapchat Pixel is a cross-site advertising tracker. Same GDPR posture as Meta and TikTok — consent required for EU/UK/EEA visitors before the pixel fires, opt-out required for CCPA.
Cookies / scripts Snapchat Pixel sets
_scid_scid_rsc_at
Step-by-step compliance setup
- 1
Block the Snapchat pixel until marketing consent
Pixel loads via `<script src="https://sc-static.net/scevent.min.js">`. Block this script until the visitor accepts the marketing category.
- 2
Signal consent via the Snapchat Pixel API
Call `snaptr('consent', 'grant')` on accept and `snaptr('consent', 'revoke')` on decline. Snapchat honors this signal for both cookie storage and downstream event processing.
How Consentico handles Snapchat Pixel
Consentico blocks Snapchat's script load until consent and calls `snaptr('consent', 'grant'|'revoke')` on the visitor's choice.
- Default-deny before any tag fires
- Three-layer script blocking (createElement + MutationObserver + content-type)
- Audit-ready consent log
Related concepts
- Consent (GDPR)Freely given, specific, informed, and unambiguous indication of agreement. No pre-checked boxes, no implied consent from continued browsing.
- GDPREU regulation governing how organisations process personal data of EU/EEA residents. Applies to any Shopify store with EU visitors.
- CCPACalifornia's privacy law, expanded in 2023 by the CPRA. Requires a 'Do Not Sell or Share' link and honouring of GPC for California residents.
Related integrations
- Meta Pixel (Facebook Pixel)Meta's advertising tracker — used for Facebook/Instagram remarketing and conversion attribution.
- TikTok PixelTikTok's conversion-tracking pixel for TikTok Ads — increasingly common for Shopify stores targeting Gen Z.
- Reddit PixelReddit's conversion pixel — used for Reddit Ads attribution and retargeting, growing usage on Shopify.
Block Snapchat Pixel until consent — in five minutes.
Free for stores under 5,000 banner views per month. No code, no theme edits.