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Advertising integration

Microsoft Bing UET (Microsoft Ads) on Shopify, made compliant

Microsoft's Universal Event Tracking pixel — used for Microsoft (Bing) Ads conversion and retargeting.

Install on ShopifyRead the GCM v2 guide

Why consent applies to Microsoft Bing UET (Microsoft Ads)

UET stores advertising identifiers used by Microsoft's ad network. Microsoft implements Google-style consent storage keys (`ad_storage`), so consent semantics mirror Google Ads: denied by default in EU/UK/EEA, opt-out in California.

Cookies / scripts Microsoft Bing UET (Microsoft Ads) sets

  • _uetsid
  • _uetvid
  • _uetmsclkid
  • MUID

Step-by-step compliance setup

  1. 1

    Block the UET script until marketing consent

    UET loads via `<script src="https://bat.bing.com/bat.js">`. Block this script until the visitor accepts the marketing category.

  2. 2

    Signal consent via the UET Consent Mode API

    UET uses a queue-based consent API: `window.uetq = window.uetq || []; window.uetq.push('consent', 'update', { ad_storage: 'granted' | 'denied' });`. Push a denied default before the script loads and update on the visitor's choice.

How Consentico handles Microsoft Bing UET (Microsoft Ads)

Consentico blocks `bat.bing.com` at script-load time, pushes a denied default into `uetq` on banner render, and updates `ad_storage` on the visitor's choice.

  • Default-deny before any tag fires
  • Three-layer script blocking (createElement + MutationObserver + content-type)
  • Audit-ready consent log

Related concepts

Related integrations

Block Microsoft Bing UET (Microsoft Ads) until consent — in five minutes.

Free for stores under 5,000 banner views per month. No code, no theme edits.

Install on ShopifySee pricing